Simple, transparent pricing

From first exploration to enterprise strategy alignment. Every plan includes AI-powered roadmap scoring and objective tracking.

Explorer

Try the full pipeline once

$19one-time
25 credits — 1 full strategic analysis + a couple of changes
20 roadmap items
Basic reporting
Up to 5 competitors (view only)
1 active seat — founder only
No team collaboration
Community support

14-day money-back guarantee

Starter

For solo founders running strategy alone

$29/ mo

billed $348/year

Save $120/year
30 analysis credits / month
1 product workspace
40 roadmap items
Comprehensive reporting
Full AI pipeline + change assessment
Goal tracking & progress updates
Up to 5 competitors (edit)
5 competitor refreshes / month
Jira, Notion & ClickUp integrations
Email support

Viewer seats

1 active seat (+$5/seat/mo to add more)

Growth

For founders and small product teams

$44/ mo

billed $528/year

Save $180/year
60 analysis credits / month
1 product workspace
100 roadmap items
Everything in Starter
Comprehensive reporting + quality reviews on every roadmap item
Up to 10 competitors (edit + add)
10 competitor refreshes / month
Market alerts
Priority processing

Viewer seats

3 active seats
10 viewer seats included

Pro

For teams managing multiple products

$59/ mo

billed $708/year

Save $240/year
100 credits / month per product
Multiple product workspaces
2 products included
Additional products $15/mo each
Unlimited roadmap items
Everything in Growth
Multi-quarter AI sequencing
Up to 20 competitors
Priority queue processing
Email support

Viewer seats

5 active seats
10 viewer seats per product

Enterprise

Custom

Contact us for pricing

Custom credits / advisory
Unlimited roadmap items
Custom products
Up to 25 competitors
Dedicated account manager
Invoice-based billing
Dedicated support
VC Portal access (coming soon)

Viewer seats

Unlimited active seats
Unlimited viewer seats
Contact us

Active seats (Owner, Co-founder, Product Team) can run analysis, edit the roadmap, and manage strategy. Viewer seats can view roadmap, objectives, report and competitors, and submit ideas — they do not count toward your active seat limit.

What are analysis credits?

Each AI pipeline run consumes credits — a full analysis (research, scoring, report) uses roughly 20 credits. Subscription credits reset monthly. Boost Pack credits never expire and stack with your plan.

Active seats vs viewer seats

Active seats can edit roadmap, run analyses, and manage objectives. Viewer seats get read-only access to reports, roadmaps, and dashboards — great for stakeholders and executives.

Already on Explorer?

Upgrade to Starter and get 13 months of access for the price of 12 with annual billing.

Upgrade now →

Add-ons

Boost Pack

+20 credits, expires end of billing cycle

$19one-time

Top up when you need it

Extra Seat

Available on Starter, Growth, Pro

$5/seat/mo

Add active seats beyond your plan's included limit